Written by Amy Jones
‘In 2015 the fashion industry consumed 79 billion cubic meters of water, emitted 1,715 million tons of CO2 and produced 92 million tons of waste ‘ Tyler Little, The Future of Fashion, p.12.
You may not have realised it, but the fashion industry is one of the largest polluters in the world alongside transportation, oil and gas production. This is mainly due to fast fashion and the amount of discarded clothes that end up in landfill. I’m sure you have heard the dreaded words fast fashion before but are you confident in its meaning and why it’s something we as consumers need to stop buying into? Fast fashion refers to cheap clothing that has been produced quickly by mass-market retailers and (more often than not) by under paid and over worked labourers. Their designs are always influenced by celebrity culture, including looks from the red carpet, and ideas stolen straight from the catwalk.
With increasing consumer demand for fashion, the pollution emitted during production and at the end of each garment’s life will only continue to damage our planet beyond repair. However, there is a way consumers and fashion brands can lessen their impact by making changes to the materials they use and the clothes we purchase.
At Boissière it is our aim to make our brand as sustainable as possible. Each of our products are individually printed by hand and every garment is made of 100% organic cotton. Organic cotton is far more sustainable compared to mass chemically produced cotton and has proven to have a lower impact on the agriculture and fashion industries. We are constantly searching for new materials for our products, and as the brand grows, we will have more of a chance to make a big difference in the fashion industry. Also, unlike many of the big clothing brands, Boissière uses zero plastic packaging.
Sustainable fashion is a massive part of the future for those of us at Boissière and we hope we can make as many people as possible aware of the negatives of fast fashion.
One way we make can help make you more aware of the part you are playing towards the fashion industry is by changing the way you think about the clothing and products you are buying. Start by questioning: What materials is the garment made of? Will it last a long time? Is this brand sustainable? Where and who makes their clothes? Do they pay their workers fairly and are the working conditions safe and to a high standard? Do they limit the amount of wasted fabric in production?
Another tip, when purchasing clothing, is trying to imagine it like you are buying a piece of expensive jewellery. Is this piece of clothing special to you? Will it go well with other items in your wardrobe? How many different ways can you wear it? By changing your mindset and treating each garment you buy like it’s special to you, you are likely to purchase less and take better care of each item.
Only purchase clothing you are confident you will wear more than once. Re-wearing outfits is the simplest and cheapest way to lower your fashion footprint. You will be surprised by how few people notice that you have recycled an outfit. A quick way of working out whether your wardrobe is contributing to climate change is by taking the quiz on this fashion footprint calculator: https://www.thredup.com/fashionfootprint. Make this your first step towards a sustainable wardrobe.
I hope this short introduction to fast fashion and sustainable fashion was useful. If you get the chance, please try the tips mentioned in this blog, it really will help you towards a sustainable wardrobe. Don’t forget to check out our new S/S 2020 collection and please follow us on instagram boissiere_
Written by Amy Jones